Established in 1856 by Thomas Burberry, Burberry has grown from a small outfitter's shop in Basingstoke, England, to a globally recognized luxury brand. Known for its iconic trench coats, distinctive check pattern, and pioneering innovations, Burberry has become synonymous with British heritage and style. This article delves into the brand's rich history, its commitment to quality, and its enduring influence in the world of fashion.
From Humble Beginnings to Global Icon
Thomas Burberry started his business with a simple goal: to create durable and functional outerwear that could withstand the unpredictable British weather. In 1879, he invented gabardine, a breathable, waterproof fabric that revolutionized the outerwear industry. This innovation allowed Burberry to design garments that were both practical and stylish, laying the foundation for the brand's future success.
The Birth of the Trench Coat
During World War I, Burberry's trench coats became standard issue for British officers due to their durability and weather-resistant properties. The coat's timeless design, featuring a double-breasted front, shoulder straps, and a belted waist, has remained largely unchanged since its inception. Today, the Burberry trench coat is a symbol of sophistication and remains one of the brand's most sought-after items.
The Iconic Check Pattern
In the 1920s, Burberry introduced its signature check pattern, which was initially used as a lining for its trench coats. The pattern, featuring alternating beige, black, white, and red stripes, quickly became a hallmark of the brand. Despite periods of overexposure, the check pattern has endured as a symbol of Burberry's heritage and continues to inspire new designs.
Burberry Today: Innovation Meets Tradition
Under the leadership of creative director Riccardo Tisci, Burberry has redefined itself for the modern era while staying true to its roots. The brand has embraced digital innovation, becoming one of the first luxury labels to livestream its runway shows and offer customers the ability to purchase runway looks immediately. Burberry also maintains its commitment to sustainability, using eco-friendly materials and practices in its production processes.
Discover Burberry's Latest Collections
For those interested in exploring Burberry's current offerings, this detailed product spreadsheet
From its humble beginnings to its status as a global icon, Burberry's story is a testament to the enduring power of innovation, craftsmanship, and tradition. As the brand looks to the future, its commitment to quality and elegance ensures it will remain a cornerstone of the fashion industry for generations to come.