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Burberry is a renowned British luxury fashion brand that has established itself as a symbol of timeless elegance and innovation. Founded in 1856 by Thomas Burberry, the brand initially started as a small outfitter's shop in Basingstoke, England. Over the years, Burberry has evolved into a global powerhouse, celebrated for its iconic trench coats, distinctive check pattern, and innovative approach to fashion.
Thomas Burberry, a draper's apprentice, founded Burberry with the goal of creating durable and functional outdoor attire. In 1879, he invented gabardine, a waterproof and breathable fabric that revolutionized rainwear. This revolutionary material quickly gained popularity, and by the early 20th century, Burberry had become the go-to brand for explorers and adventurers. Notably, the brand provided clothing for Ernest Shackleton's Antarctic expedition and Roald Amundsen's journey to the South Pole.
One of Burberry's most iconic creations is the trench coat, originally designed for British military officers during World War I. The coat's signature features, such as the D-ring belt and epaulettes, were both functional and stylish, making it a timeless piece that remains a staple in modern wardrobes. The trench coat symbolizes Burberry's commitment to blending practicality with elegance.
Another hallmark of the brand is its distinctive check pattern, introduced in the 1920s as a lining for trench coats. Over time, the check became synonymous with Burberry's identity and is now prominently displayed in its scarves, handbags, and accessories. While the pattern faced overexposure in the late 20th century, Burberry successfully revitalized it in the 2000s under the leadership of creative director Christopher Bailey.
Burberry has always been at the forefront of innovation, both in design and technology. The brand was one of the first luxury fashion houses to embrace digital transformation, launching live-streamed fashion shows and omnichannel retail strategies. Today, Burberry continues to push boundaries, integrating cutting-edge technology into its collections while staying true to its heritage.
With a presence in over 100 countries, Burberry has solidified its status as a global luxury brand. Beyond fashion, the company is committed to sustainability and social responsibility, actively working to reduce its environmental impact and support local communities. In 2020, Burberry announced its plans to become carbon neutral by 2022, showcasing its dedication to a more sustainable future.
If you're interested in exploring Burberry's latest products, including their iconic trench coats and accessories, check out this comprehensive product spreadsheet
In conclusion, Burberry's rich history, innovative spirit, and commitment to excellence have made it a cornerstone of luxury fashion. From its humble beginnings in a small English town to its status as a global icon, Burberry continues to inspire and captivate fashion enthusiasts worldwide.
