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Founded in 1856 by Thomas Burberry, Burberry has become one of the most iconic British luxury fashion brands in the world. Known for its distinctive check pattern and trench coats, Burberry has a rich history that spans over a century and a half. The brand's story is one of innovation, craftsmanship, and timeless style.
Thomas Burberry opened his first store in Basingstoke, Hampshire, at the age of 21. Initially, the store specialized in outdoor attire, catering to the needs of farmers, hunters, and explorers. Burberry's breakthrough came in 1879 with the invention of gabardine, a durable, breathable, and weatherproof fabric. This innovation revolutionized outerwear and set the foundation for the brand's future success.
Perhaps Burberry's most famous contribution to fashion is the trench coat. Originally designed for British military officers during World War I, the trench coat quickly gained popularity among civilians due to its practicality and sleek design. The coat's distinctive features, such as the epaulettes, D-ring belt, and storm shield, remain iconic elements of Burberry's style today.
Another hallmark of the brand is the Burberry check, a pattern of interlocking stripes in beige, black, white, and red. The check was first introduced in the 1920s as a lining for the trench coat and later became a symbol of the brand itself. Over the years, the check has been used in a variety of products, from scarves and handbags to clothing and accessories, cementing its status as a timeless design.
In the 21st century, Burberry has continued to innovate while staying true to its roots. Under the leadership of creative directors like Christopher Bailey and Riccardo Tisci, the brand has embraced digital transformation and sustainability. Burberry was one of the first luxury brands to live-stream fashion shows and incorporate digital experiences into its marketing strategy. Additionally, the company has made significant strides in sustainability, committing to reducing its environmental impact and promoting ethical practices.
Throughout its history, Burberry has remained synonymous with elegance, quality, and innovation. Its products, from the classic trench coat to modern accessories, continue to be cherished by fashion enthusiasts around the world. To explore some of Burberry's latest collections, you can check out this product spreadsheet
