Burberry, a name synonymous with timeless elegance and British heritage, has been a cornerstone of the fashion industry for over a century. Established in 1856 by Thomas Burberry, the brand has evolved from a small outfitter in Basingstoke, England, to a global luxury fashion house.

Beginnings of a Fashion Icon

Thomas Burberry started his journey with a simple yet revolutionary idea: to create weatherproof clothing. In 1879, he invented gabardine, a breathable, weatherproof, and durable fabric. This innovation quickly gained popularity among explorers, aviators, and even the British military. The iconic Burberry trench coat, initially designed for soldiers during World War I, remains a staple in the brand's collections today.

Evolution of the Brand

Over the years, Burberry has expanded its offerings beyond outerwear. The brand now includes ready-to-wear collections, accessories, fragrances, and cosmetics. The distinctive check pattern, introduced in the 1920s, has become a hallmark of Burberry's identity. Despite facing challenges, such as counterfeit products, the brand has continuously innovated to maintain its prestigious status.

Modern-Day Burberry

In the 21st century, Burberry has embraced digital transformation under the leadership of creative director Riccardo Tisci. The brand has integrated cutting-edge technology into its marketing and retail strategies, such as live-streaming fashion shows and personalizing customer experiences through data analytics. Burberry's commitment to sustainability is also evident in its initiatives to reduce waste and promote ethical practices.

Explore Burberry's Latest Collections

For those interested in discovering Burberry's newest offerings, check out this electronic spreadsheet

Legacy and Future